Maximizing Revenue—Achieving $250K/Month in 7 Months

Case Study: Maximizing Revenue—Achieving $250K/Month in 7 Months

Project Overview

An ambitious apparel brand set a bold goal: to reach $250,000 in monthly sales. However, they faced significant hurdles, including inventory management issues, high competition, low ACOS (Advertising Cost of Sales), and poor brand awareness. To overcome these challenges and achieve sustainable growth within seven months, our team at Go Massive implemented a series of targeted strategies aimed at maximizing revenue.

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Challenges Faced

The brand’s growth was stymied by several critical issues:

Inventory Management: Top-performing ASINs frequently ran out of stock due to poor forecasting, severely impacting sales and ad campaigns.
Category-Related Issues: Products were not optimally listed, leading to variations not appearing in search results and confusing titles that hampered discoverability.
Insufficient Running Keywords: Despite investing in PPC campaigns, the brand’s keywords were not generating enough relevant traffic.
Storage Limitation: As an apparel brand with dozens of parent ASINs and multiple variations, the company faced storage limitations imposed by Amazon, complicating their inventory management.

Plan of Action

Listing Copy Enhancement: We optimized listing titles, bullet points, and descriptions by incorporating relevant search terms, updating images, and utilizing Enhanced Brand Content (EBC) to elevate the customer experience.
Campaign Restructuring: We overhauled existing PPC campaigns, removing low-impression keywords from Phrase campaigns and reallocating them based on search volume.
New Keyword Testing: We experimented with new root keywords in Phrase campaigns to identify and capitalize on more relevant search terms.
Targeting High-Ranked Keywords: We focused on keywords with first-page rankings in Phrase campaigns to acquire valuable search terms with lower cost-per-click (CPC).
Top-Performing Search Terms: By identifying and testing successful search terms in Exact campaigns, we improved rankings and conversion rates (CVR).
Improved Inventory Forecasting: Leveraging historical sales data, we better aligned manufacturing with restocking needs, ensuring a steady inventory flow and avoiding out-of-stock situations.

Results Achieved

Enhanced SEO through Targeted Keywords: We conducted extensive keyword research and integrated highly relevant search terms into the brand’s content, meta tags, and headings. This improved the brand’s SEO, increasing visibility and driving more organic traffic.
Optimized Search Terms for Higher Conversions: By continuously monitoring and adjusting our SEO strategy, we focused on top-performing search terms, which led to a higher conversion rate and more sales.
Steady Inventory Flow: Improved forecasting allowed us to maintain a steady inventory of top-performing ASINs, ensuring the brand could meet demand without disruption.
Comprehensive Sales Growth Strategy: We implemented a multi-channel approach, including targeted advertising campaigns, email marketing, and social media outreach, to drive sustained sales growth.
TACOS Optimization: We set a target to keep TACOS below 7.5% and continuously monitored and optimized ad spend. This approach maintained cost-effectiveness while driving sales and revenue growth.